Leadership & Innovation
We bring you the expertise of 30+ years of focused, secure identification
greenID is part of GBG, a global technology specialist in fraud and compliance management, location and identity data intelligence, with offices in 18 locations worldwide.
Founded as Edentiti in 2005, and then launching the greenID product under the VIX Verify brand name, we have been a local market leader in Australia for almost 20 years. In 2018, VIX Verify became part of the GBG family.
A focused, consistent vision
We remain committed to continuously improving our offering to providing premier electronic verification services to customers across the globe, built using the latest technology to:
- minimise customer friction
- reduce fraud risk, and
- increase authentic verification uplift.
greenID continues to grow and innovate
As a leading identity services provider, we became the first private sector organisation to access the Australian Federal Government Document Verification Service (DVS) – comparing identifying information with a government-issued record. We remain the largest non-government DVS user, processing in excess of 60% of all ‘non-government’ transactions on a monthly basis.
We were also first to access the Department of Internal Affairs (DIA) Confirmation Service in New Zealand in 2014.
Our constant innovation in biometrics, including implementation of our award-winning Passive Liveness check, have further enhanced our market leading position and we now process over 2 million identity verifications per month.
GBG is ranked as a global category leader across KYC, AML and enterprise fraud, and manages the entire customer journey from KYC/AML to digital onboarding to ongoing transaction monitoring. In the fraud category, GBG’s award winning enterprise digital risk management and intelligence platform manages end-to-end fraud and compliance needs providing layered data intelligence and machine learning to enhance fraud detection and accuracy. GBG’s solutions primarily serves the finance and banking industry deployed by international, regional and local banks, auto finance companies, P2P lending, mutual companies and credit unions. Some of our customers include 90% of top tier banks in Malaysia, BUKU 4 banks in Indonesia, BNP Paribas Personal Finance in Spain, regional banks like HSBC, and major wagering players like Tabcorp.
In the identity verification category, GBG provides a complete and integrated suite of digital identity verification solutions from biometric, document, data verification to data intelligence. In Australia, GBG is the market leader in identity verification with our acquisition of VIX Verify and the greenID solution, and is an approved DVS provider. The greenID solution is ISO 27001, ISO 9001, ISO/IEC 30107-3 compliant and iBeta Level 1 and Level 2 certified. Some of our customers include Suncorp, Latitude, National Australia Bank, Western Union, Pointsbet, and Optus.